Sample Press Release

FOR IMMEDIATE RELEASE:
CONTACT:
Contact Person
Company Name
Voice Phone Number
FAX Number
Email Address
Website URL

<HEADLINE>

<City>, <State>, <Date>  -  The first paragraph.  Begin your
press release with a two sentence paragraph that provides a quick
overview of the news why it is important.  It should read easily and
make your news sound exciting to a general audience.

Next, provide some background information on the product or service.
Make sure to write your release in terms that readers consumers, your
target audience, and the general public will understand.  Do not use
industry terminology, and provide definitions that readers might not
know about or understand. 

Your text should explain the purpose, target market, and benefits
of your product or service, and intrigue the the reader to find out
more, visit your website, contact you for more information, recommend
your product to a friend, or sell your product to management. 

ABOUT <COMPANY>
The final paragraph should be a brief description of your company and the
products and services it provides.  Include a summary of other products
and services your provide, and a brief history of the company.  Also
include "For more information, contact: " as the last sentence.

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